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Effective Date: October 6, 2025
This AI Content & Transparency Policy explains how Gay Jock Underwear L.L.C. (“we”, “us”, “our”) uses Artificial Intelligence (“AI”) technologies in connection with our website, marketing materials, customer communications, and internal operations. We are committed to ensuring that all uses of AI are transparent, ethical, and compliant with applicable laws, including the EU AI Act (Regulation (EU) 2024/1680), the UK Online Safety Act, and relevant U.S. regulations such as the California Consumer Privacy Act (CCPA/CPRA).
In the United States, this Policy aligns with emerging AI transparency and consumer protection principles issued by the Federal Trade Commission (FTC) and the California Privacy Protection Agency (CPPA). Gay Jock Underwear L.L.C. does not use AI systems to make automated decisions that produce legal or significant effects on individuals, and all AI-assisted content is disclosed transparently in accordance with applicable state and federal guidance.
We use AI tools to create or enhance certain visual and written content featured on this website, including product images, promotional materials, customer review replies, and descriptive text. These AI-generated materials are intended for illustrative and marketing purposes only and may not depict real individuals or actual events.
AI may also assist with internal business operations, such as analytics, content optimization, and customer communication suggestions. These uses do not involve automated decision-making that produces legal or significant effects on individuals.
Our use of AI includes tools and services provided through Shopify and its applications, including Shopify Inbox for customer messaging support and Shopify’s built-in AI content features for generating product descriptions and titles. We also use ChatGPT 2.0 for content support and optimization. Product images provided by third-party suppliers may have been created or enhanced using AI tools managed by those suppliers.
We do not currently use OpenAI’s API directly, nor do we independently train or deploy proprietary AI models.
We are committed to transparency regarding AI-generated or AI-enhanced content. In accordance with the EU AI Act, all content that is significantly created or altered by AI and could reasonably be mistaken for human-generated material will be labeled as such no later than August 2, 2026, or earlier where feasible.
At present, we disclose our use of AI through this AI Content & Transparency Policy, our Terms of Service, and through visible notices in the website footer that appear on every page. As technology and legal standards evolve, we will implement individual content labeling directly adjacent to AI-generated media where appropriate. Examples of such labels include “AI-Generated Image” or “Created with AI Assistance.”
We use AI-assisted messaging tools (via Shopify Inbox) to generate suggested replies and automated responses to customer inquiries. These replies are reviewed or managed by our team prior to final communication, ensuring accuracy and compliance. If we deploy fully autonomous AI systems in the future, users will receive clear and prominent notice in compliance with applicable regulations.
We do not use personal data (such as customer names, email addresses, or messages) to train AI systems. However, AI tools within Shopify or third-party applications may process limited information necessary to provide customer support suggestions or analytics. All such processing is governed by Shopify’s data protection policies and our own Privacy Policy.
We retain all rights to AI-generated content created or used by Gay Jock Underwear L.L.C., unless otherwise stated. While some AI-generated materials may not qualify for copyright protection under certain jurisdictions, all content is protected under applicable intellectual property laws. Unauthorized use, reproduction, or redistribution of this content is strictly prohibited.
This AI policy applies to all users globally. Where required by law, including under the EU AI Act, the UK Online Safety Act, and U.S. privacy regulations, we adhere to all relevant transparency, labeling, and data protection requirements. We reserve the right to update this policy to comply with future legal or technological developments.
We ensure that our use of AI aligns with principles of fairness, non-discrimination, transparency, and human oversight. Our goal is to use AI responsibly to improve user experience, marketing clarity, and operational efficiency without compromising ethical standards.
This website operates in compliance with international e-commerce, privacy, and AI transparency laws, including the EU AI Act, GDPR / UK GDPR, CCPA / CPRA, LGPD, and PIPEDA. Gay Jock Underwear L.L.C. takes reasonable steps to verify that all third-party supplier and AI-generated content is used lawfully and in good faith, in accordance with applicable transparency and intellectual property standards.
For legal or compliance-related questions, please contact:
📧 legal@gayjockunderwear.com
📞 (661) 509-0046
Gay Jock Underwear L.L.C.
6450 Sunset Blvd #1059
Hollywood, CA 90028
United States
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